Strategic Corporate Scenography

About the Course

Protocol is a strategic and emotional intelligence tool that, if used properly, becomes the key tool in institutional, international, and negotiation relationships. In this sense, the human capital of public/private entities and enterprises must be fully prepared to strengthen the image and corporate identity of the organisation they represent or lead. The key tool allows the visual representation of power with a main goal: “to create a positive understanding in everyone. A new door opened to establish true relationships”.

This 5-day Strategic Corporate Scenography training course is divided into five main sessions. Each session will develop the key concepts through theory and visual support so that every delegate can analyse in detail the importance of protocol and image in every context (social, international, institutional, business, and so on), mainly related to the use of STRATEGIC CORPORATE SCENOGRAPHY. To this point, what does Strategic Corporate Scenography stand for? The clue focuses on “everything adds, and everything communicates.”

Knowing how to properly use the protocol in business as a powerful tool of strategic, emotional, and communicative intelligence makes enterprises in the 21^st century truly organisations where “credibility, transparency, and veracity” are their best assets. In a word, protocol means “power,” “image,” “communication,” “order,” and “leadership” if applied properly in every special context.

Core Objectives

The delegates will achieve the following objectives:

• Value the importance of protocol and diplomatic skills in the business world
• Identify the power of image in business
• Know how to communicate with persuasion and strategy
• Know how to interact and relate efficiently with our environment
• Keep the identity and image of the enterprise in every context
• Communicate with credibility, coherence, and transparency
• Negotiate with success using a proper protocol scenography
• Strengthen the image and identify the enterprise in every context
• Learn the basic tools for “Strategic Corporate Scenography”

Training Approach

This training course uses a participatory and collaborative methodology, with the delegates as the main protagonists. It aims to develop practical knowledge of the importance of image, strategic communication, and diplomacy.

The Attendees

This training course is for professionals whose daily work focuses on institutional and international relationships and negotiations. In this sense, it is fully addressed to businessmen and businesswomen with high task responsibilities.

Likewise, it will be valuable to the professionals but not limited to the following:

• HR Managers
• The Cabinet
• Businesswomen and Businessmen
• CEOs and Presidents of Enterprise
• Department of Communication
• Staff of Embassies and Consulates
• General Management
• Department of Institutional and International Relationships

Daily Discussion

DAY ONE: CORPORATE DIPLOMACY FOR NEGOTIATIONS

• The Corporate Diplomat
• Corporate Diplomacy: Benefits and Actions
• Image and Power. The Power of Image
• Intercultural Mediation in Negotiations
• Oratory for Leadership in Communication
• Non-verbal Communication: Our Boy Talks
• Kinesics: Our Body Movements
• Paralinguistics: Volume, Intonation, Speed and Fluency
• Proxemics: Our Personal Distance
• Cronemics: The Use of Time
• Forbidden Gestures

DAY TWO: CORPORATE SCENOGRAPHY IN BUSINESS

• Treatment of Visits: Competences of an Excellent Host
• Presidency and Precedence in Events and Meetings
• Negotiation Tables: Host, Guest, and Order
• Signature of Agreements
• Order and Place of People in Negotiations
• Institutional and Private Flags
• Written Communication in Protocol
• Management of Manual of Protocol

DAY THREE: STRATEGIC CORPORATE COMMUNICATION

• The Importance of How to Behave in Public
• Business “Dress Code” and “Net-etiquette”
• Rules of Courtesy in Business
• Presentations, Greetings and Farewell
• Social Meetings
• Management of Diary for an Effective Communication
• The Role of Personal Assistant and Customer Service

DAY FOUR: MANAGEMENT AND LOGISTICS IN PROTOCOL

• Management of Human Capital in the Organisation
• The Place of Protocol in the Business Organigram
• Corporate Symbols
• Correspondence and Personalised Phone Support
• Corporate Gifts
• Business Visits
• Management of Meetings and Events in Business

DAY FIVE: PUBLIC AND DIGITAL DIPLOMACY

• Importance of Public Diplomacy and Characteristics
• Components of a Public Diplomat in the 21^st Century
• Main Features of Digital Diplomacy
• Characteristics of Digital Corporate Communication
• Importance of a “Plan of a Digital Strategic Communication”
• Strategic Image in Both Public and Digital Diplomacy
• Common Errors