Protocol and Etiquette Management

About the Course

“Being strategist in an intelligent way” means a high level of knowledge with those available resources so as to create VALUE, COHERENCE, CREDIBILITY and TRANSPARENCY.

Protocol is a strategic and emotional intelligence tool that, if used properly, becomes the key tool in institutional, international, and negotiation relationships. In this sense, the human capital of public and private entities and enterprises must be fully prepared to strengthen the image and corporate identity of the organisation they represent or lead. The key tool allows the visual representation of power with a main goal: “to create a positive understanding in everyone.”

This 5-day Protocol and Etiquette Management training course is divided into five main sessions. Each session will develop the key concepts through theory and visual support so that every delegate can analyze in detail the importance of protocol and image in every context (social, international, institutional, business, and so on), mainly related to the use of STRATEGIC CORPORATE SCENOGRAPHY.

As we live in a digital era, the image becomes the letter of presentation of both institutions and human capital. For that reason, both public and digital diplomacy are seen as windows for the present and future, where the word REPUTATION surrounds us. The main goal of this present training program is to teach people how to communicate accurately using images, protocol techniques, verbal and nonverbal communication, persuasion, and so on.

Core Objectives

The delegates will achieve the following objectives:

• Value the importance of protocol as a strategic intelligence tool in the 21^st century
• Identify the power of image and its benefits
• Know how to communicate with persuasion and strategy
• Understand how to interact and relate with efficiency in every context
• Inform with success by means of protocol techniques and the power of image
• Communication with success by means of “Strategic Corporate Scenography”
• Able to manage your personal and social image for leadership

Training Approach

This training course uses a participatory and collaborative methodology, with the delegates as the main protagonists. It aims to develop a critical understanding of the importance of protocol and diplomacy in the 21^st century.

The Attendees

This training course is ideal for professionals focusing on protocol and communication in public/private institutions and companies. In this sense, it is fully addressed to professionals responsible for strategic communication, event management, and institutional and international relationships.

Likewise, it will be valuable to the professionals but not limited to the following:

• CEOs and Presidents of Enterprise
• Department of Communication
• Staff of Embassies and Consulates
• Department of Institutional and International Relationships
• General Management
• Senior Management
• Department of Customer Service
• The Cabinet
• Diplomatic Corps

Daily Discussion

DAY ONE: PROTOCOL AS STRATEGIC COMMUNICATION TOOL

• Definition, Typology, and Key Concepts
• Protocol Laws
• Presidency and Precedence (Rules and Order)
• Receptions and Farewells
• Manual of Protocol
• Official and Private Flags (Place and Order)
• Strategic Intelligence Applied for Protocol
• Protocol Used as a Tool for the Relationship Between States
• Protocol and Diplomacy
• The Importance of Protocol, Diplomacy and Communication

DAY TWO: COMMUNICATION AND PROTOCOL

• Strategic Corporate Scenography
• Verbal Communication: The Power of Persuasion
• Non-verbal Communication: Our Body Talks
• Kinesics: Our Body Movements
• Paralinguistics: volume, Intonation, Speed and Fluency
• Proxemics: Our Personal Distance
• Cronemics: The Use of Time
• Forbidden Gestures
• Written Communication in Protocol
• Main Tools of Written Communication in Protocol
• Institutional Agreements/Signature of Agreements
• Treatments in Protocol 

DAY THREE: PROTOCOL IN EVENT MANAGEMENT

• Types of Events
• The Design of the Event
• Events: Phases, Actions and Common Principles
• Program and Timeline
• Invitations and Lists of Guests
• The Host: Competences
• Types of Presidency and Order
• Mass Media in Events
• Social Networking Management
• Development of the Event
• Gastrodiplomacy
• Ceremonial Audit

DAY FOUR: SOCIAL PROTOCOL

• Etiquette and Good Manners
• The Importance of Image – First Impression
• First 5 Minutes
• Qualities of Personal Image
• Components of Good Image
• The Elegance
• Male Etiquette
• Female Etiquette
• Negotiation Tables
• Elements and Decoration in Tables
• How to behave when sitting at a table

DAY FIVE: THE POWER OF IMAGE – DIGITAL DIPLOMACY

• Image and Power by Means of Communication
• The Imagen and the Message
• Corporate/Institutional Symbology and Order
• Public Diplomacy
• Digital Diplomacy
• Intercultural Diplomacy
• Corporate Diplomat
• Common Errors
• Distinguishing Marks
• Color Psychology