Intercultural Diplomacy and Etiquette

About the Course

Nowadays, we live in a global area where we interact with the human capital of institutions, enterprises, and organisations from diverse cultures. Knowing how to relate to these people in an institutional, international, and business context becomes the key to our success in communication, strategy, and leadership. That is why we must master intercultural diplomacy and use appropriate etiquette to spread the values and essence of the institution we represent.

This 5-day interactive Intercultural Diplomacy and Etiquette training course is divided into five main sessions. Each session will develop the key concepts through theory and visual support so that every delegate can analyse in detail the importance of intercultural diplomacy and etiquette for our relationships in business and negotiations. Hence, the role of intercultural diplomacy in the 21^st century is important, as protocol also becomes a strategic intelligence tool. In this sense, digital diplomacy plays a vital role in communicating our actions, our essence, and our communication beyond.

Knowing how to properly manage intercultural diplomacy and the appropriate etiquette required in every context means spreading the values of the organisation, institution, or enterprise we lead together: “credibility,” “coherence,” and “transparency” in both our verbal and nonverbal communication. We must remember that image means communication, so communication implies power.

Core Objectives

The delegates will achieve the following objectives:

• Value the importance of intercultural diplomacy in institutional, international, and business relationships
• Identify the power of image and strategic communication
• Manage verbal and non-verbal communication efficiently
• Know how to greet, introduce, and behave appropriately in a multicultural context
• Keep the identity and image of the institution/organisation we represent
• Communicate with credibility, coherence, and transparency
• Communicate with security in our meetings and negotiations using image, gesture, and body language in a multicultural context
• Learn the image using strategy in our meetings and negotiations

Training Approach

This training course uses a participatory and collaborative methodology, with the delegates as the main protagonists. It aims to develop practical knowledge of the importance of intercultural diplomacy and etiquette when negotiating or relating with another culture.

The Attendees

This training course is for professionals whose daily work focuses on institutional and international relationships and negotiations. In this sense, it is fully addressed to those in complete contact with other cultures and countries to promote the essence of the institution they lead and the search for new markets.

Likewise, it will be valuable to the professionals but not limited to the following:

• The Cabinet
• The Corps
• Businesswomen and Businessmen
• CEOs and Presidents of Enterprise
• Staff of Embassies and Consulates
• General Management
• Department of Institutional and International Relationships

Daily Discussion

DAY ONE: INTERCULTURAL DIPLOMACY

• Intercultural Diplomacy: Definition and Key Concepts
• The Role of Intercultural Diplomacy in 21^st Century
• Main Goals of Intercultural Diplomacy
• Strategies of Intercultural Diplomacy
• Difference between Public Diplomacy and Intercultural Diplomacy
• The Role of Intercultural Diplomacy in International Relationships

DAY TWO: PROTOCOL AND CULTURE IN BUSINESS I

• Person who must adapt oneself to a new cultural context
• Greetings and Presentations
• Names and Titles
• Meeting Management
• Punctuality and Use of Time
• Exchange of Business Cards
• Initial Conversations

DAY THREE: PROTOCOL AND CULTURE IN BUSINESS II

• Verbal Communication
• Non-verbal Communication
• Kinesics: Our Body Movements
• Paralinguistics: Volume, Intonation, Speed and Fluency
• Proxemics: Our Personal Distance
• Cronemics: The Use of Time
• Forbidden Gestures
• Lunch Business
• Business Gifts
• Dress Code

DAY FOUR: SOCIAL PROTOCOL

• Etiquette and Good Manners
• The Importance of Image – First Impression
• First 5 Minutes
• Qualities of Personal Image
• Components of Good Image
• The Elegance
• Male Etiquette
• Female Etiquette
• Negotiation Tables
• Elements and Decoration in Tables
• How to behave when sitting at a table

DAY FIVE: WORLDWIDE DIGITAL COMMUNICATION

• Importance of Digital Diplomacy and Characteristics
• Main Features of Digital Diplomacy
• Characteristics of Digital Corporate Communication
• Importance of a “Plan of a Digital Strategic Communication”
• Strategic Image in Both Public and Digital Diplomacy
• Common Errors