About the Course

In today's rapidly evolving digital landscape, establishing a solid online presence is imperative for businesses to thrive. This 5-day Digital and Social Media Marketing Management training course is designed to equip delegates with the essential knowledge and skills to navigate the complexities of digital and social media marketing effectively. They will delve into various topics, ranging from understanding the fundamentals of digital marketing to harnessing the power of different social media platforms. It will explore strategies for crafting compelling content, optimising engagement, and leveraging analytics to measure success.

Delegates will gain practical insights into developing tailored digital marketing campaigns that resonate with target audiences and drive meaningful results. It covers the latest techniques and best practices to maximize ROI and enhance brand visibility, from search engine optimisation (SEO) to pay-per-click (PPC) advertising and social media advertising. Real-world examples and case studies to illustrate key concepts will be shared, allowing them to apply their learning directly to their professional endeavors. Whether they are experienced marketers looking to expand their skill set or a business owner seeking to enhance their online presence, it offers valuable insights and actionable strategies to propel their digital marketing efforts to new heights.

By the end of this training program, delegates will emerge with the confidence and proficiency to develop and execute successful digital and social media marketing campaigns that drive engagement, foster brand loyalty, and, ultimately, achieve business objectives in today's dynamic digital landscape.

Core Objectives

The delegates will achieve the following objectives:

• Understand the fundamentals of digital marketing and social media platforms
• Know how to create and implement digital marketing strategies tailored to business objectives
• Explore various social media channels and understand their role in brand promotion
• Develop skills in content creation, community management, and social media advertising
• Gain insights into measuring and analysing digital marketing performance

Training Approach

This training course will combine presentations and real-life examples, case studies, current industry trends and best practices, and the latest research findings to provide delegates with a comprehensive understanding of effective digital and social media strategies. The delegates will be encouraged to actively relate the principles of digital and social media marketing management emotional intelligence to their workplace or business needs.

The Attendees

This training course offers equally beneficial skills in both personal and professional realms, making it invaluable for individuals across various contexts.

Likewise, it will be valuable to the professionals but not limited to the following:

• Marketing Professionals
• Entrepreneurs
• Small Business Owners
• Social Media Managers
• Content Creators
• Anyone interested in learning about Digital and Social Media Marketing Strategies

Daily Discussion

DAY ONE: INTRODUCTION TO DIGITAL MARKETING

• Overview of Digital Marketing Landscape
• The Evolution and Environment of Digital Marketing
• Digital Marketing Macro-Environment
• Importance of Digital Marketing for Businesses
• Current Trends in Digital and Social Media Marketing
• Technologies Used in Digital Marketing
• Careers in Digital and Social Media Marketing
• Characteristics of a Successful Digital and Social Media Marketer 

DAY TWO: SOCIAL MEDIA STRATEGY DEVELOPMENT

• Digital Marketing Strategy
• Strategic Digital Marketing Planning Process
• Strategic Digital Marketing Plan
• Digital Value Proposition
• Digital Marketing Objectives
• Digital Segmentation, Targeting, and Positioning (STP)
• Digital Marketing and the 4P’s
• Evergreen Content
• Types of Digital Marketing Analytics
• Identifying Business Objectives and Target Audience

DAY THREE: CONTENT CREATION AND MANAGEMENT

• Digital Consumer Behaviour and Digital Influences
• Components of a Digital Conversion Funnel
• Digital Consumer Decision-Making Process
• Components of a Digital Buyer Persona
• How organisations can build relationships with digital consumers and customers?
• Concepts Relating to Managing a Good Digital Customer Experience
• Choosing the Right Social Media Platforms
• Developing a Social Media Content Strategy
• Creating Engaging Content for Social Media
• Best Practices for Visual Content and Storytelling
• Community Management and Engagement Tactics 

DAY FOUR: SOCIAL MEDIA ADVERTISING

• Evolution and Value of Social Media and Community Marketing
• Social Media and Community Marketing
  • Objectives
  • Considerations, Strategies, and Tactics
  • Content Strategies and Tactics
• Considering Popular Social Media Around the World
• Overview of Social Media Management Platforms
• Social Media Audit
• Influencer, Advocate, and Guest Strategies
• Content Type and Scheduling Strategies and Tactics
• Social and Community Storytelling Strategies and Tactics
• Social Media and Community Marketing Analytics

DAY FIVE: MEASUREMENT AND ANALYSIS

• Website Marketing Analytics
• Search Engine Optimisation Analytics
• Search Engine Marketing Analytics
• Email Marketing Analytics
• Social Media and Community Marketing Analytics
• Mobile Marketing Analytics
• Analytics Tools by Platform
• Key Reports Available in Google Analytics
• Digital Marketing Legal, Ethical, Privacy, and Security Considerations