Digital Marketing Specialist

About the Course

Mastering digital marketing has become crucial for organisations aiming to stay competitive. This 5-day interactive Digital Marketing Specialist training course will equip delegates with essential skills and knowledge in modern digital marketing, integrating AI advancements. It blends theoretical insights with practical application, ensuring that delegates not only learn but can implement strategies immediately.

Delegates will explore digital marketing fundamentals, including key channels, AI tools, and strategies to remain relevant. It covers SEO, content marketing, social media, email marketing, and more, providing a comprehensive understanding of each discipline.

Content marketing sessions focus on data-driven strategies and AI-powered tools to create impactful content. The SEO module delves into keyword research, technical optimisation, and on-page and off-page tactics to enhance online visibility.

Social media marketing covers platform intricacies, campaign creation, and audience engagement techniques. Email marketing emphasizes automation, campaign optimisation, and overcoming delivery challenges.

Paid search and display advertising teaches delegates how to conduct PPC keyword research, create effective campaigns, and use AI for optimisation. The training program concludes with developing digital marketing strategies, enhancing professional skills, and exploring Google Analytics 4 (GA4) for performance analysis.

Practical workshops and real-world projects provide hands-on experience, enabling delegates to apply learned concepts. Delegates will be equipped with the know-how and experience to be proficient digital marketers, working and speaking with authority to build digital marketing strategies from scratch while significantly contributing to their organisations' growth and success.

Core Objectives

The delegates will achieve the following objectives:

• Understand and apply fundamental digital marketing concepts, integrating AI tools to enhance strategies
• Analyse and optimise SEO strategies using comprehensive keyword research and AI tools
• Develop effective content marketing campaigns leveraging data-driven approaches and AI tools
• Design and execute social media marketing plans to optimise engagement and reach
• Implement and optimise email marketing campaigns through automation and compelling content
• Create and manage paid search (PPC) and display advertising campaigns utilising AI for optimisation
• Utilise Google Analytics 4 (GA4) to gain data-driven insights and measure campaign effectiveness
• Develop comprehensive digital marketing strategies informed by thorough market research and clear objectives

Training Approach

The training course employs a blended learning methodology, combining classroom and virtual training to ensure flexibility and comprehensive learning. Delegates will engage with foundational knowledge through interactive lectures and presentations. Participation is encouraged through group discussions, Q&A sessions, and collaborative activities, enhancing engagement and understanding.

Real-life examples, case studies, and hands-on projects are integral to the training, allowing delegates to apply concepts in practical scenarios. This experiential learning approach ensures retention and practical application of knowledge. Assessments will evaluate the delegates' comprehension and readiness to implement digital marketing strategies effectively.

The Attendees

This training course is designed for professionals seeking to enhance their digital marketing skills and knowledge to drive business growth. Ideal candidates include those directly involved in marketing strategies and execution, as well as individuals aiming to transition into digital marketing roles. Additionally, other professionals can benefit from understanding digital marketing principles and tactics to support their organisational objectives better. 

Likewise, it will be valuable to the professionals but not limited to the following:

• Marketing Managers & Executives
• Social Media Managers
• Content Marketers
• SEO specialists
• Communications and PR Professionals
• Product / Brand Managers
• Entrepreneurs & Business Owners

Daily Discussion

DAY ONE: INTRODUCTION TO DIGITAL MARKETING AND AI

• What is Digital Marketing?
• Inbound and Outbound Marketing Explained
• Overview of Digital Marketing Channels
• Introduction to AI in Digital Marketing
• Staying Relevant in Digital Marketing trends
• Using Audience Listening Tools
• Conducting Competitive Research
• Understanding the Traditional Funnel and Buyer’s Journey
• Evolution of the Buyer’s Journey
• Integrating Offline and Digital Marketing

DAY TWO: CONTENT MARKETING AND SEO

• Fundamentals of Content Marketing
• Differentiating Topical and Evergreen Content
• Understanding Content Intent and Buyer Personas
• Techniques for Getting Ideas for Content Topics
• Metrics and Performance Indicators in Content Marketing
• Writing a Creative Brief
• Processes for Content Creation and Curation
• Introduction to ChatGPT for Content Marketing
• Scheduling and Managing Content
• Analysing Content Performance

DAY THREE: SOCIAL MEDIA AND EMAIL MARKETING

• Influencing Consumer Journey using Social Media
• Understanding Social Media Algorithms
• Key Social Media Platforms Overview
• Setting Up a Social Media Experience for Business
• Sustaining a Social Community
• Engaging an Audience Using Social Media
• Creating Effective Social Campaigns
• Social Commerce Channels
• Fundamentals of Email and Omnichannel Marketing (Marketing Automation)
• Email Marketing Legislation and Regulations

DAY FOUR: PAID SEARCH (PPC) AND DISPLAY ADVERTISING

• Conducting PPC Keyword Research
• Setting Budgets and Bidding in Google Ads
• Creating a PPC Campaign
• Understanding Display and Video Advertising Formats
• Using GDN, AI, and Performance Max
• Targeting for Demand Generation
• Remarketing for Display and Video Campaigns
• Measuring Paid Search Metrics and Reports with a focus on KPIs
• Optimising Search, Display, and Video Campaigns

DAY FIVE: DIGITAL STRATEGY, PROFESSIONAL SKILLS, AND ANALYTICS

• Developing a Digital Marketing Strategy
• Conducting Market Research for Digital Strategies
• Setting Objectives and Key Performance Indicators (KPIs)
• Creating a Digital Audit and Forecast
• Writing a Marketing and Creative Brief
• Applying Agile Concepts and MVP
• Enhancing Strategic Thinking and Problem-Solving Skills
• Setting Up and Configuring Google Analytics 4 (GA4)
• Analysing Performance with Key GA4 Reports
• Success Measurement Throughout the Marketing Funnel