Strategic Internal Communication Skills

About the Course

In today's dynamic business landscape, successful organisations recognise that solid internal communication is the cornerstone of their success. Whether the delegates are seasoned leaders or emerging professionals, honing their communication skills is essential for fostering collaboration, boosting morale, and driving organisational alignment.

This 5-day interactive Strategic Internal Communication Skills training course will embark the delegates on a transformative journey to enhance their ability to communicate effectively within the organisation. It is thoroughly designed to equip delegates with the tools and strategies needed to navigate the intricacies of internal communication with finesse and confidence. Through a blend of interactive workshops, case studies, and real-world simulations, delegates will gain invaluable insights into the nuances of effective communication within diverse team dynamics. From mastering the art of active listening to crafting compelling messages tailored to different stakeholders, they will develop a versatile skill set that empowers them to engage, motivate, and inspire their colleagues at every level.

Delegates will emerge as proficient communicators capable of fostering a culture of openness, trust, and collaboration within the organisation. They will experience a transformative journey and unlock the full potential of strategic internal communication in driving organisational excellence.

Core Objectives

The delegates will achieve the following objectives:

• Comprehend the significance of internal communication in organisational success
• Interpret various communication channels and their relevance within different organisational contexts
• Apply diverse communication strategies to facilitate information flow within teams and departments
• Utilise active listening techniques to enhance understanding and empathy in communication exchanges
• Analyse communication barriers and devise strategies to overcome them effectively
• Evaluate the impact of different communication styles on team dynamics and organisational culture
• Assess the effectiveness of internal communication practices within the organisation
• Innovate new approaches to internal communication that foster transparency, trust, and engagement among team members

Training Approach

This training course integrates theory with practical application for maximum effectiveness. Through interactive workshops, delegates engage in real-life scenarios, role-plays, and case studies drawn from diverse industries by leveraging the latest research in internal communication psychology, organisational behaviour, and leadership studies. For instance, examine how Fortune 500 companies utilise innovative internal communication strategies to foster a culture of collaboration and innovation. Additionally, it incorporates hands-on exercises where delegates develop communication plans tailored to their organisation's unique challenges, ensuring immediate relevance and impact.

The Attendees

This training course is designed to empower professionals with the tools they need to excel in fostering effective communication within their organisations. Delegates should possess a foundational understanding of communication principles and be strongly motivated to elevate their strategic communication abilities to facilitate collaboration, alignment, and organisational success.

Likewise, it will be valuable to the professionals but not limited to the following:

• Entrepreneurs
• Corporate Managers
• Team Leaders
• Public Servants
• HR Professionals
• Communication Specialists
• Anyone responsible for Internal Communication within Organisations

Daily Discussion

DAY ONE: INTRODUCTION TO STRATEGIC INTERNAL COMMUNICATION

• Importance of Internal Communication in Organisations
• Strategic vs Tactical Communication
• Role of Internal Communication in Organisational Culture
• Key Stakeholders in Internal Communication
• How do Leaders Communicate Internally?
• Creating an Open Internal Communication Climate
• The Leader as an Internal Communication Champion
• Challenges Facing Internal Communication Teams

DAY TWO: CRAFTING STRATEGIC INTERNAL MESSAGES

• Setting Internal Communication Objectives
• Types of Internal Communications
• Communication to Persuade and Influence
• Leading Strategic Conversations
• Understanding Audience Needs and Preferences
• Message Development and Tailoring
• Choosing Appropriate Communication Channels
• Ensuring Consistency and Clarity in Messaging
• Dealing with Poor Internal Communications 

DAY THREE: CHANNELS AND TOOLS FOR INTERNAL COMMUNICATION

• Overview of Internal Communication Channels – Email, Intranet, Meetings, etc.
• Selecting the Correct Communication Channel
• The Continuum of Channel Richness
• Leveraging Technology for Internal Communication
• Best Practices for Using Various Communication Tools
• Non-Verbal Internal Communication
• Accessibility and Inclusivity in Internal Communication
• Peer-to-Peer Internal Communication Strategy

DAY FOUR: BUILDING TRUST AND ENGAGEMENT

• Understanding Trust Dynamics and Components of Trust
• Importance of Trust in Internal Communication
• Strategies for Building Trust Among Employees
• Communicating with Candor
• The Power of Storytelling
• Enhancing Employee Engagement through Communication
• Communicating Organisational Values and Vision
• Overcoming Internal Communication Barriers

DAY FIVE: EVALUATION AND CONTINUOUS IMPROVEMENT

• How to read non-verbal communication clues
• Guiding Principles for Internal Communication Evaluation
• Scoping Your Internal Communication Evaluation
• Methods for Evaluating Internal Communication Effectiveness
• Collecting Feedback and Listening to Employees
• Using Data to Inform Communication Strategies
• Internal Communication Audit
• Continuous Improvement in Internal Communication Practices
• Creating a Culture of Learning and Adaptation