About the Course

Defining an adequate technology infrastructure is vital to all digital businesses and equally important to traditional businesses that aspire to transform into digital businesses. The infrastructure directly affects the quality of service experienced by system users in terms of speed and responsiveness.

Digital business services provided through a standardised infrastructure also determine an organisation's capability to compete by differentiating itself in the marketplace to stay ahead of the game. Digital business infrastructure includes the architecture of hardware, software, content, and data used to deliver online business services to employees, customers, and partners.

Companies attempt to achieve a more integrated position to avoid the problems of a fragmented digital applications infrastructure. This 5-day interactive Managing Digital Business Infrastructure training course will discuss managing the digital business applications infrastructure and delivering suitable applications to all users of digital business services to embark on digital opportunities and prosper in their markets and domains.

The delegates will also engage in practical exercises to outline the range of hardware and software technologies for a digital business and evaluate alternative web service delivery models. Since service quality and user satisfaction are at the core of digital business strategy, delegates will gain first-hand exposure to reviewing and applying the management actions needed to maintain service quality for digital platform users.

Core Objectives

The delegates will achieve the following objectives:

• Build a digital business infrastructure within an organisation and with its partners
• Review the management actions needed to maintain service quality for users of digital platforms
• Recognise the practical risks of failure to manage the digital infrastructure adequately
• Evaluate alternative models of delivering web services
• Outline the range of hardware and software technologies for a digital business

Training Approach

This training course will utilise various proven adult learning techniques to ensure maximum understanding, comprehension, and retention of the information and innovative methods presented, including presentation of theoretical concepts, team and individual exercises, case study analyses, educational videos and real-life applications. The delegates will also learn how to develop and lead innovative management for digital business infrastructure.

The Attendees

This training course is highly recommended for procurement, supply chain, business, sales, marketing, media, management, planning, operations, and technology professionals.

Likewise, it will be valuable to the disciplines but not limited to the following:

• Service Quality Teams
• Market and Business Analysts
• Project Management
• Customer Care and Contact Center
• Digital Entrepreneurs
• Members of Sales and Marketing teams
• Professionals who already have deep expertise and passion for Digital Business
• Anyone who needs to leverage Digital Infrastructure capabilities in their current activities

Daily Discussion

DAY ONE: DIGITAL BUSINESS

• Digital Business: Status & Future
• Digital Business Advantages & Risks
• Efficiency and Competitiveness Drivers
• Digital Environment Constraints & Opportunities
• An Online Marketplace Map

DAY TWO: DIGITAL BUSINESS INFRASTRUCTURE

• Definition of the Digital Infrastructure
• Key Objectives
• Infrastructure Risk Assessment
• Common Pitfalls and Problems
• Key Management Issues

DAY THREE: DIGITAL BUSINESS INFRASTRUCTURE COMPONENTS

• Five-Layer Model
• Physical and Network Infrastructure of the Internet
• Overcoming Limited Use
• Web Browsers and Servers
• URLs and Domain Names

DAY FOUR: APPLICATIONS INFRASTRUCTURE

• Framework of Applications Infrastructure
• Fragmented Applications Infrastructure
• Integrated Applications Infrastructure
• Differing Use of Applications
• Elements for Management

DAY FIVE: IMPLEMENTING

• Calculating Revenue for a Digital Business
• Social and Political Issues
• Managing Digital Fraud
• Project Selection
• Project Presentation