About the Course

Have you ever had a customer take your message the wrong way? Do you want to be more engaging on social media? Would you like to increase brand awareness or develop a more positive brand sentiment? Are you struggling to connect with your employees? Perhaps you’re just starting out and want to get off to a great start with your communications. 

This 5-day interactive Effective Corporate Communication for the Oil & Gas Industry encourages the managers, communications, and marketing professionals to review and refresh their communications practice for the years ahead. Effective communication is a critical component in the oil & gas industry but is often undervalued by industry leaders.

The delegates will discover strategies & tactics that will help them effectively communicate on behalf of a business and maximising the effectiveness of messaging consistently reaching the target audience. This is the fundamental step in developing a devoted client base and connecting with employees. It I will help the delegates get results no matter their goal or role.

Core Objectives

The delegates will achieve the following objectives:

• Understand the evolving role of communications in the Oil & Gas industry
• Know the traditional and new media strategies & tactics
• Identifying the emerging risks and opportunities
• Improve the level of confidence to break-in the media outlets
• Understand effective communication in a regulated market
• Learn how to create rapport and build trust
• Understand the flexibility to adapt to new situations 

Training Approach

This training course is driven by a blended learning approach and draws on various adult learning techniques such as action learning, experiential exercises, group discussions, video case studies, role play and self-reflection activities. The resulting variety helps delegates stay engaged throughout the course, feel challenged and draw quick wins for their development. It also ensures delegates are exposed to ample opportunities to apply what they learn to the real-world challenges they face back in the workplace.

The Attendees

Likewise, it will be valuable to the professionals but not limited to the following:

• Public Relations Officers
• Team Leads & Managers
• Corporate Communications Practitioners
• Public Relations
• Public Affairs
• Marketing Officers

Daily Discussion

DAY ONE: THE CHANGING LANDSCAPE 10-20 YEARS OUT

• Communications Audit: Where are we now?
• Exploring the Oil & Gas Industry 20 years Out
• Big Issues: Climate Change, Regulation, and Green Energy
• Political Influencing
• Activists and NGOs
• Using PESTLE: Academic and Social Intelligence

DAY TWO: STAKEHOLDER MAPPING AND MANAGEMENT

• Fundamental Statistical Models
• Stakeholder Mapping and Segmentation
• Touchpoints and Moments of Truth
• Influencer Programmes
• Situational Stakeholders and Campaign Planning
• Message Mapping and the Message House
• Personalisation and POEM: Mixing Paid, Owned and Earned Media

DAY THREE: ENGAGING YOUR INTERNAL AUDIENCE

• The Importance of Staff Engagement
• Leading Employee Engagement from the Top
• The role of Informal Peer-to-Peer Communication
• Developing Your Culture
• Turning Employees into Advocates
• Communicating during a Crisis and Beyond 

DAY FOUR: CREATING CAMPAIGNS AND CONTENT THAT STICK

• The Pillars of Strategy
• Thought Leadership
• Psychology, Problem-solving and Persuasion
• The role of CSR and cause related Marketing
• Managing Brand Perceptions
• Measuring the Effectiveness of the Content

DAY FIVE: COMMUNICATING IN A REGULATED MARKET

• Positioning in an Uncertain World
• Political Intelligence and Forecasting
• Living in the Blogosphere
• Voice and Video: The World of Web 3.0
• The Power of Stories
• Encouraging Stakeholders to tell your Story