Date Venue Fee
22 Jul - 26 Jul 2024 Dubai – UAE $ 4,950 Register Now
21 Oct - 25 Oct 2024 Dubai – UAE $ 4,950 Register Now
09 Dec - 13 Dec 2024 Tokyo - Japan $ 5,950 Register Now
07 Apr - 11 Apr 2025 Dubai – UAE $ 4,950 Register Now
21 Jul - 25 Jul 2025 Dubai – UAE $ 4,950 Register Now
About the Course

Digital Transformation is about transforming people, processes & operations to harness the power of emerging technologies. Technology impact comes through processes; thus, processes must change to generate positive value transformation.

This 5-day comprehensive Digital Transformation of Public Affairs and Government Relations training course will demonstrate to delegates how to develop and implement digital public affairs strategies that achieve efficiency and effectiveness, thereby increasing value to the organisation. It will arm them with the necessary skills, tools, and capabilities to digitally reshape their government and public affairs functions and teams. As AI and Data Science proliferate, their applications for public policy and government affairs should be evaluated and prudently implemented, with the expectation that these innovations will lead to more efficient and effective policy and decision-making.

Touching on all aspects and use cases of Public and Government Affairs - from stakeholder mapping to government engagement, this training programme will provide delegates with practical digital transformation frameworks and step plans to digitalise operations and strategies. It will help Public Affairs and Government Relations Leaders understand how to manage digital transformation programmes through lectures, discussions, and hands-on exercises. It will also cover the latest trends and best practices in the field and provide delegates with the tools and knowledge to effectively navigate and succeed in the digital landscape of policy and public affairs.

Core Objectives

The delegates will achieve the following objectives:

  • Identify how digitalisation of public affairs can increase its value to the broader organisation
  • Describe the Public Affairs use cases for digitalisation
  • Distinguish between the different technical, software and engineering roles to manage and implement digitalisation programmes
  • Know how to make better use of data, analytics and visualisation for Government Relations
  • Benchmark the transformation against other industrial players and measure the success indicators to improve performance
Training Approach

This training course uses a range of digital leadership and business models, methods, lectures, discussions and tools, hands-on exercises, situational simulations, individual feedback, and case studies.

The Attendees

This training course is designed for those who might be new to this discipline and will serve as a functional building block for those already active in this area. It is equally relevant to those involved in the broader application of Public Affairs and those senior figures and Executives who need to engage with Government, Legislators and Politicians for work.

Likewise, it will be valuable to the professionals but not limited to the following:

  • Ministerial & Ministerial Committee Levels
  • Executive Management and Directors
  • Government Relations Officers
  • Public Affairs Officers & Professionals
  • Public Relations Officers & Professionals
  • Policy Makers, Officers, Analysts, and Professionals
  • Leaders and Managers of Public Affairs and Government Relationship Teams
Daily Discussion


  • Overview
  • Context for Digital Transformation of Public Affairs
  • The Benefits of Digitally Transforming Public Affairs
  • Lenses of Digital Transformation
  • The Public Affairs Digital Transformation Step Plan


  • Governments and Open Source Data
  • Development of Digital Portals and Platforms
  • Business Intelligence and Data Analytics for Public Affairs Management
  • Managerial View of Data Analytics for Digital Transformation
  • Data and Information Architecture
  • Data Visualisation for Public Affairs


  • How can machine learning assist public affairs management?
  • Blockchain and Public Affairs
  • The Cloud and Its Intersections with Public Affairs Management
  • Practical Technology Tools for Public Affairs Managers
  • Identify Relevant Digital Trends within Today’s Society
  • Data Management Platform for Public Affairs


  • Distinguish between Digital Roles and Activities
  • Build Digital Skills for Your Public Affairs Team
  • Manage Digital Transformation Projects in Public Affairs
  • Reporting Digital Transformation Programmes to Senior Management
  • Privacy and Security


  • Connecting the Back End to the Front End
  • Testing
  • Implementation
  • Reviewing Customer Feedback
  • Roundtable