Certified Design Thinking Professional (CDTP)

About the Course

The 5-day Certified Design Thinking Professional (CDTP) training course will equip professionals with the skills and knowledge to drive innovation and solve complex problems through a human-centered approach. It is tailored for individuals across various industries eager to harness the power of design thinking to foster creativity and strategic solutions within their organisations.

Delegates will explore ideation and creativity, engaging with brainstorming and mind-mapping techniques, emphasizing the importance of creating a collaborative environment and providing tools to capture and organise ideas effectively. Strategies for overcoming creative blocks and encouraging creative confidence are also covered, ensuring delegates can generate and refine innovative ideas, including a comprehensive segment on prototyping and testing. They will gain hands-on experience in developing both low-fidelity and high-fidelity prototypes, learning the nuances of rapid prototyping and iterative design. It highlights the critical role of user feedback and usability testing in refining design solutions, equipping delegates with practical skills to create user-centric products and services.

In the final phase, the focus shifts to implementation and scaling. Delegates will explore strategies for transitioning from prototypes to scalable products, integrating design thinking into their organisations, and measuring the impact and success of their solutions. They will also learn about future trends in design thinking and how to communicate design solutions effectively to stakeholders.

Throughout the training program, delegates will be provided with practical tools, resources, and insights, ensuring they can effectively apply design thinking principles. It prepares them to drive meaningful change and innovation in their professional environments, making it an essential investment for anyone looking to stay ahead in today's competitive landscape.

Core Objectives

By the end of the training course, delegates will be able to:

• Analyse the differences between traditional problem-solving methods and design thinking
• Create empathy maps, user personas, and journey maps based on user research
• Develop effective ideation techniques to generate innovative solutions
• Evaluate and select the best ideas through structured methodologies
• Apply rapid prototyping techniques to create low-fidelity and high-fidelity prototypes
• Interpret user feedback to refine and improve design solutions
• Implement strategies to transition from prototypes to scalable products
• Integrate design thinking principles into organisational practices and cultures
• Measure the impact and success of design solutions in real-world applications
• Communicate design thinking concepts and solutions effectively to stakeholders

Training Approach

This highly interactive and experiential training course focuses on hands-on learning and real-world application. Delegates engage in collaborative workshops, group activities, and design challenges that simulate actual project scenarios, fostering a deep understanding of design thinking principles. This approach is complemented by expert-led sessions, case studies, and peer feedback, ensuring that delegates grasp theoretical concepts and develop practical skills to implement design thinking in their professional environments.

The Attendees

This training course is ideal for professionals keen on driving innovation and enhancing organisational problem-solving capabilities. It is particularly beneficial for individuals involved in strategic roles, innovation, product development, customer experience and those looking to foster a culture of creativity and collaboration in their teams.

Likewise, it will be valuable to the professionals but not limited to the following:

• Product Managers
• UX/UI Designers
• Innovation Managers
• Marketing Professionals
• Business Analysts
• Project Managers
• Customer Experience Managers
• Entrepreneurs and Startup Founders
• Human Resources Professionals
• Consultants and Business Strategists

Daily Discussion

DAY ONE: INTRODUCTION TO DESIGN THINKING 

• History and Evolution of Design Thinking
• Core Principles and Mindsets
• Design Thinking Process Overview
• Importance of Empathy in Design
• Design Thinking vs Traditional Problem-Solving
• Tools and Resources for Design Thinking
• Applying Design Thinking in Various Fields
• Benefits of Design Thinking for Businesses
• Common Misconceptions about Design Thinking
• Building a Design Thinking Mindset

DAY TWO: EMPATHY AND USER RESEARCH

• Understanding User Needs and Context
• Techniques for Conducting User Research
• Developing Empathy Maps
• Creating User Personas
• Using Journey Mapping to Generate Insights
• Analysing and Synthesizing Research Data
• Best Practices for User Interviews
• Cultural Sensitivity in User Research
• Ethical Considerations in User Research
• Leveraging Digital Tools for Research

DAY THREE: IDEATION AND CREATIVITY

• Ideation Techniques: Brainstorming and Mind Mapping
• Facilitating Creative Workshops
• Divergent vs Convergent Thinking
• Collaborative Ideation: Team Dynamics
• Tools for Capturing and Organising Ideas
• Evaluating and Selecting Ideas
• Overcoming Creative Blocks
• Encouraging Creative Confidence
• Innovation in a Digital Age
• Balancing Creativity with Feasibility

DAY FOUR: PROTOTYPING AND TESTING

• Importance of Prototyping in Design Thinking
• Low-Fidelity vs. High-Fidelity Prototypes
• Rapid Prototyping Techniques
• User Testing and Feedback Collection
• Iterative Design: Refining Prototypes
• Tools for Prototyping (Digital and Physical)
• Conducting Effective Usability Tests
• Building a Minimum Viable Product (MVP)
• Addressing User Pain Points through Prototyping
• Integrating Feedback into Design

DAY FIVE: IMPLEMENTATION AND SCALING

• Transitioning from Prototype to Product
• Strategies for Scaling Design Solutions
• Integrating Design Thinking into Organisations
• Measuring Impact and Success
• Overcoming Challenges in Implementation
• Continuous Improvement and Iteration
• Future Trends in Design Thinking
• Creating a Culture of Innovation
• Design Thinking in Agile Environments
• Communicating Design Solutions to Stakeholders