About the Course

This 5-day Certificate in Global Business Strategy training course is meticulously crafted to provide delegates with a profound understanding of the multifaceted challenges intrinsic to global business activities. In the dynamic contemporary business landscape, achieving success necessitates a nuanced understanding of environmental, management, marketing, financial, and operational complexities inherent in the global markets.

Throughout the training programme, delegates will explore industries and organisations within an international context, gaining invaluable insights. By the culmination, delegates will have sharpened their skills to critically evaluate the effectiveness and sustainability of international and global corporate strategies, with a keen focus on cultivating competitive advantage. It further empowers delegates to thoughtfully compare the relative merits of diverse modes of global market entry, ensuring a well-rounded comprehension of global business dynamics.

It will impart a holistic understanding of global business dynamics and equip delegates to make informed, strategic decisions in the ever-evolving global marketplace. Whether seeking to expand market presence, engage in international trade, or fortify organisational sustainability, delegates will emerge with a repertoire of valuable insights and practical skills, positioning them to thrive in the dynamic realm of global business. This will serve as a gateway to a future where delegates are not just reactive but proactive in navigating the complexities of the global business landscape.

Core Objectives

The delegates will achieve the following objectives:

• Analyse the global business environment and understand its impact on business strategy
• Evaluate different international market entry strategies and assess their suitability for various industries and companies
• Assess the various performance management tools that can be used in global businesses
• Align an organisation’s vision, mission, and values to the global business strategy
• Identify factors influencing global business strategy in emerging markets and recognise the impact of future trends

Training Approach

This training course will use proven adult learning techniques to ensure maximum understanding, comprehension, and retention of the information presented. These techniques include speaker input, facilitated discussion, syndicate work and practical exercises, videos, and self-tests, all emphasizing delegate involvement.

The Attendees

This training course is designed for professionals, executives, managers, and business owners who aim to expand their organisations' operations to global markets or improve their knowledge of how to take their business strategy to the international level.

Likewise, it will be valuable to the professionals but not limited to the following:

• Entrepreneurs and Small Business Owners
• Mid-Level Managers (e.g., Marketing, Finance, Operations, and Export) and Business Professionals
• Senior Managers and Decision-makers
• Individuals Considering a Career in International Business or Trade
• Professionals working in Government Agencies or Non-Profit Organisations involved in Global Development

Daily Discussion

DAY ONE: FOUNDATIONS OF GLOBAL BUSINESS STRATEGY

• Understanding Global Business Strategy
• Significance and Impact of Global Business Strategy
• Analysing the Global Economic Environment
• Influential Political, Cultural, and Social Factors in Global Business
• Technological Advances and Legal Considerations

DAY TWO: STRATEGIC ENTRY INTO INTERNATIONAL MARKETS

• Exploration of International Market Entry Modes: Pros and Cons
• Explore the Criteria and Methods for Selecting Target International Markets
• Examine Various Market Entry Strategies, including Exporting, Licensing, Joint Ventures, Strategic Alliances, and Wholly Owned Subsidiaries
• Harnessing the Power of Strategic Alliances
• Navigating the Process of Selecting an Ideal Strategic Partner

DAY THREE: PERFORMANCE MANAGEMENT IN THE GLOBAL CONTEXT

• Defining and Signifying Performance Management
• The Role of Performance Management in the Global Landscape
• Factors Impacting Performance Management in Global Businesses
• Measurement Systems and Key Performance Indicators (KPIs) for Global Enterprises
• Frameworks for Effective Performance Measurement

DAY FOUR: IMPLEMENTING GLOBAL BUSINESS STRATEGIES

• Exploring Challenges Related to Expectations, Communication Styles, and Approaches to Feedback in Performance Management
• Identifying KPIs and Performance Metrics Relevant to a Global Business vs Local Operations
• Balancing Standardised Measurements with the Need for Regional Flexibility
• Aligning Individual Goals with Corporate Objectives in a Global Context
• Key Success Factors in Strategy Implementation on a Global Scale
• Significance of Production, Logistics, HRM, and Decision-Making in Global Business Strategy

DAY FIVE: REAL-WORLD APPLICATIONS OF GLOBAL BUSINESS STRATEGY

• The Transformative Impact of Technology on Global Business
• Ensuring Data Security and Privacy Compliance in a Global Context
• Designing Global Training and Development Programmes for Diverse Skill Sets and Needs
• Facilitating Talent Mobility and Career Progression across International Borders
• Aligning with Ethical Values and Global Corporate Social Responsibility Goals
• Anticipating Future Trends in the Evolution of Global Business Strategies