Behaviour Change Communication (BCC)

About the Course

Geographical boundaries no longer confine organisations; they operate in a global marketplace where understanding and navigating cultural nuances can significantly impact business success. Behaviour Change Communication (BCC) offers leaders and teams the tools to foster collaboration, enhance understanding, and drive meaningful change within multicultural environments. Organisations can cultivate a more inclusive workplace and improve overall performance by equipping individuals with the skills to engage diverse audiences.

As businesses face complex challenges driven by rapid technological advancements, shifting societal expectations, and evolving consumer behaviors, effective communication strategies become paramount. BCC addresses the need for clear messaging and emphasizes the importance of tailoring communication to resonate with various cultural backgrounds. This 5-day interactive Behaviour Change Communication (BCC) training course empowers delegates with the knowledge and skills necessary to create impactful communication strategies that inspire action and foster a culture of collaboration across teams and departments.

Through a comprehensive exploration of communication frameworks, practical tools, and innovative strategies, it aims to transform how organisations approach behaviour change initiatives. Delegates will engage in interactive learning experiences that encourage critical thinking and the application of concepts in real-world scenarios. By the end of the training program, delegates will be well-prepared to implement BCC principles in their organisations, ultimately leading to enhanced engagement, improved relationships, and successful outcomes in diverse settings. Embracing the principles of Behaviour Change Communication is not just a strategic advantage; it is essential for fostering a cohesive and high-performing organisational culture in a globalised world.

Core Objectives

By the end of the training course, delegates will be able to:

• Understand the key principles and concepts of Behaviour Change Communication and their relevance in diverse organisational contexts
• Analyse the needs and barriers of target audiences to develop effective communication strategies tailored to specific cultural contexts
• Apply various communication tools and channels to engage stakeholders and promote behaviour change initiatives effectively
• Evaluate the impact of communication campaigns by establishing key performance indicators and using both qualitative and quantitative methods
• Develop compelling content that resonates with diverse audiences
• Improve actionable plans for implementing Behaviour Change Communication strategies within delegates' organisations
• Demonstrate enhanced interpersonal and cross-cultural communication skills to facilitate discussions and collaborations in multicultural settings effectively

Training Approach

This training course will be interactive and delegate-centered, utilising a mix of lectures, group discussions, and hands-on activities to enhance learning. Delegates will engage in practical exercises encouraging collaboration, critical thinking, and real-world application of BCC concepts. Case studies and role-playing scenarios will facilitate a more profound understanding and allow delegates to practice their skills in a supportive environment.

The Attendees

This training course comes from diverse professional backgrounds, each bringing unique perspectives and experiences to the discussion of Behaviour Change Communication.

But, it will be valuable to the professionals but not limited to the following:

• Communication Specialists
• Marketing Professionals
• Public Health Officials
• Human Resources Managers
• Project Managers
• Team Leaders
• Nonprofit Organisation Representatives
• Policy Makers
• Community Outreach Coordinators

Daily Discussion

DAY ONE: EXPLORING BEHAVIOUR CHANGE COMMUNICATION (BCC)

• Understanding Behaviour Change and Its Importance
• Theoretical Frameworks of Behaviour Change
• Key Components of Effective Communication
• Identifying Target Audiences and Stakeholders
• Assessing Behavioural Needs and Barriers
• Crafting Clear and Engaging Messages
• Designing Communication Strategies for Impact

DAY TWO: DEVELOPING BEHAVIOUR CHANGE CAMPAIGNS

• Setting Goals and Objectives for Campaigns
• Integrating Social Marketing Principles
• Utilising the BCC Framework in Campaign Design
• Strategies for Engaging Communities and Stakeholders
• Integrating Innovative Communication Tools for Engagement
• Creating Compelling Content for Diverse Audiences
• Planning for Behaviour Change Evaluation and Feedback

DAY THREE: COMMUNICATION CHANNELS AND TOOLS

• Exploring Different Communication Channels
• The Role of Traditional Media in BCC
• Utilising Digital Platforms for Behaviour Change
• Engaging Social Media for Effective Messaging
• Tailoring Messages for Various Communication Tools
• Understanding the Power of Storytelling
• Developing Visual and Multimedia Communication Materials

DAY FOUR: MONITORING AND EVALUATING BEHAVIOUR CHANGE

• Importance of Monitoring and Evaluation in BCC
• Establishing Key Performance Indicators (KPIs)
• Qualitative and Quantitative Evaluation Methods
• Analysing Data for Continuous Improvement
• Gathering Feedback from Target Audiences
• Adjusting Strategies Based on Evaluation Results
• Reporting Outcomes and Success Stories

DAY FIVE: EFFECTIVE BEHAVIOUR CHANGE COMMUNICATION SKILLS

• Building Interpersonal Communication Skills
• Facilitating Group Discussions and Workshops
• Engaging in Active Listening Techniques
• Enhancing Persuasion and Influence Skills
• Overcoming Resistance to Change
• Developing Cultural Competence in Communication
• Implementing Sustainable Behaviour Change Strategies